Is there any insight into user Greece Phone Number Address that you would like to share?

Is there any insight into user Greece Phone Number Address that you would like to share?

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Yes, I call it the "black box effect". At the beginning of using the service, the client is delighted: food is delivered to the home, everything is tasty, convenient, beautifully packaged. But over time, this turns into a routine. Black containers in Greece Phone Number Address the refrigerator begin to irritate - you can't see the "real" products, you don't feel a connection with cooking, visual and emotional diversity is lost.

At this stage, a person may want to

Give up the service and start cooking for themselves. After some time, they remember how convenient it was and come back. This Greece Phone Number Address cycle  pleasure  satiety  break  return  is typical for prepared food. From a retention perspective, this is a real challenge: you need to be able to let the client go and greet them properly when they return.

What to do if a client experiences burnout from the service?

This is always a complex work. We offer new Greece Phone Number Address products, promotions, "tasty" triggers in communication. But at the same time, we respect the client's choice: if he is tired, we give him space, we do not impose ourselves. Working with this state requires fine-tuning: it is important to pick up the signal in time, but not to overload.

We are currently actively developing a mobile application — this is the main Greece Phone Number Address channel for ordering and interaction. Our plans include strengthening communications via messengers. We strive to be closer, but with respect for the client's personal space.

What retention trends do you see as the most promising?
The first is automation of communications: chatbots, personalized scenarios, smart recommendations. The second is Greece Phone Number Address multichannel: messengers, push notifications, email, in-app — everything should work as a single system.

But the most important thing is to work with a deep understanding of the audience. Research, segmentation, tracking changes in behavior and motivations. You need to not just know what the client does, but understand why they do it. This is where true retention is formed.

What advice would you give to those just starting out in marketing?
Be prepared to learn and work a lot. Without deep immersion in the product, it is impossible to build honest and effective communication. You need to understand how your service works, what data can be collected, how to analyze and apply it.

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